Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
products were unreliable and had poorer performance relative to less expensive Japanese motorcycles. In addition, its network of dealers ran greasy, run-down shops that many people didn’t feel comfortable visiting. Upon assessing the company’s situation, the management team concluded that a strong allegiance to the Harley brand by many bikers was the company’s only resource strength. Howeve
on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)
(1) Product
-Systematic Product
They are not just making and arraying well-being products. They make products for each segmented customers. For example, Golden Kids for babies, Weight Loss Bar for dieting people and Energy Bar for men.
-Good Ingredients
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
5.3 Setting Architecture
디자인적인 환경설정과 정보 수집을 위한 환경설정을 지원한다.
5.3.1 Setting Interface
사용자가 세팅설정을 쉽게 할 수 있도록 보여준다.
5.3.2 Icon Change
사용자가 아이콘체인지를 위한 서비스를 요청할 때 사용한다.
5.3.3 Background Change
사용자가 배경화면을 바꾸는 서비스를 요
1. IKEA 이케아 기업소개
(1) 이케아 기업소개
세계적인 라이프스타일 기업 이케아는 1943년 스웨덴의 잉바르 캄프라드에 의해 창립되었다. 브랜드 네임은 창립자의 이니셜인 I, K와 그 부모의 농장 엘름타리드의 이니셜 E, 그리고 농장이 위치한 행정구역 아군나리드의 이니셜 A가 합쳐져 탄생했다. 1953
1. 애플과의 콜라보레이션 마케팅
얘들아 지금 노래 다운로드해. 어서 빨리. 고발당하지도 않는단다, 정말이야.“
애플(APPLE)사와 펩시(PEPSI)사의 최근 메시지다. 양사는 지난 주 소다 마시는 아이들이 저작권을 침해하지도 않으면서 애플의 음악 서비스 아이튠즈(iTunes)를 이용할 수 있도록 해주는
3. 마케팅 4P전략
(1) Product (제품전략)
이케아 제품의 가장 큰 특징은 가구에 국한하지 않고 일상생활에 필요한 대부분의 상품을 DIY방식으로 판매한다는 데 있다.
- 제품생산전략
일반적으로 제품을 디자인하고 가격 책정 후 생산하여 공급하는 타 기업에 비해 이케아의 생산전략은 가격을 먼저